Communication is at the core of leadership. We are consistently communication visions for an event, trip, fundraisers, and on and on and it goes. As leaders is vital that we consistently practice and improve who we communicate and our communication skills. Jason Raitz from Speak with People says that we should be obsessed with our audience and not ourselves. As you prepare it’s important to ask yourself a series of questions. Let’s explore eight essential questions from Tony Robins that will help you elevate your speaking abilities and connect with your audience on a deeper level.
1. Believe: What is it that they believe?
Understanding your audience’s beliefs is crucial for effective communication. By aligning your message with their existing beliefs, you can establish a strong connection and gain their trust. Take the time to research and understand their values, ideologies, and opinions. This knowledge will enable you to frame your speech in a way that resonates with them and encourages them to embrace your ideas.
2. Evaluate: How will they evaluate you as a speaker?
It’s essential to put yourself in your audience’s shoes and consider how they will evaluate your performance as a speaker. Will they judge you based on your expertise, charisma, or ability to engage with them? By anticipating their evaluation criteria, you can tailor your presentation to meet their expectations and deliver a memorable experience.
3. Need: What do they need?
Identifying your audience’s needs is key to delivering a presentation that is relevant and valuable to them. What challenges are they currently facing? What solutions are they seeking? By addressing their needs head-on, you can position yourself as a problem solver and provide them with actionable insights and strategies.
4. Delivery: Why do they have me coming out to speak?
Understanding the purpose of your speaking engagement is crucial for delivering a presentation that meets your audience’s expectations. Are you there to inspire, educate, motivate, or entertain? By aligning your delivery with their objectives, you can create a memorable experience that leaves a lasting impression.
5. Wounds: What are their wounds and how can you help them heal?
Every audience has their own set of wounds – challenges, pain points, and obstacles they are grappling with. By identifying these wounds, you can offer them empathy, guidance, and support. Tailor your speech to address their specific struggles and provide them with practical solutions to overcome their challenges.
6. Interests: What are they interested in hearing?
People are naturally drawn to topics that capture their interest. Research your audience’s interests and understand what they are curious about or eager to learn. By choosing a subject that aligns with their interests, you can captivate their attention and make your speech more engaging and impactful.
7. Related: What do they want to learn about?
Consider what knowledge or insights your audience is seeking. Are they looking for new industry trends, actionable tips, or personal success stories? By addressing their desire for information, you can position yourself as a valuable resource and provide them with the learning opportunities they crave.
8. Role Models: Who are their role models in life?
Everyone has role models who inspire and motivate them. By understanding who your audience admires, you can reference these individuals and their accomplishments throughout your speech. Drawing parallels between your audience’s role models and your message will help you establish credibility and connect with them on a deeper level.
Preparing for your next speaking opportunity involves more than simply rehearsing your speech. By asking yourself these eight important questions, you can ensure that your message resonates with your audience, meets their expectations, and leaves a lasting impact. Take the time to study your audience, understand their needs, and deliver a presentation that is tailored to their beliefs, interests, and wounds. By doing so, you will elevate your speaking abilities and create a meaningful connection with your audience.
